West Towne Mall

66 West Towne Mall | Madison, WI 53719

6088336330

https://www.shopwesttowne-mall.com/

West Towne Mall is a premier, well merchandised regional shopping destination serving Madison, Wisconsin and the surrounding trade area. The center offers a compelling mix of leading national retailers, including Athleta, Dry Goods, Aur Society, The Cheesecake Factory, Pandora, Dick’s Sporting Goods, Total Wine & More, and Hobby Lobby, creating a diverse and highly productive retail environment. The property is anchored by Von Maur, an upscale department store and one of only two locations in the state of Wisconsin, reinforcing West Towne Mall’s position as a top tier retail destination. West Towne Mall is further differentiated by its strong lineup of experiential and entertainment uses, including Dave & Buster’s and Urban Air Adventure Park, which drive consistent traffic and broaden the center’s appeal to families, young professionals, and destination oriented shoppers. Complementing the enclosed mall are associated open air retail centers anchored by Nordstrom Rack and Barnes & Noble, and featuring popular specialty retailers such as ULTA and Gruno’s Diamonds, the region’s only authorized Rolex dealer.

Total Stores
M+
ANNUAL VISITS (2025 EST.)
Total Center Sq. Ft.
Trade Area (2025 est.)
Total Stores
ANNUAL VISITS (2025 EST.)
Total Center Sq. Ft.
Trade Area (2025 est.)

Property & Trade Area Facts

Featured Stores

DICK’S Sporting Goods, JCPenney, The Cheesecake Factory, Von Maur

Trade Area Facts

  • West Towne Mall's primary trade area is affluent, boasting an average household income of $150,000.
  • Major employers include: • University of Wisconsin–Madison (10,000+) • Epic Systems (10,000+) • Exact Sciences (5,000+) • American Family Insurance, Sub Zero, and WPS Health Solutions (each 1,000–4,999+)
  • Exact Sciences and Navitus Health employ 1,500 and 1,000 people respectively, and are located less than a half mile from West Towne.
  • Epic Systems a healthcare software company (creators of MyChart) is less than 15 minutes from the center and employs over 10,000 associates.

Demographics

plans & Photos

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Join Us

Leasing Contact
Kathy Tobin
Director of Leasing
423.490.8266
Marketing Contact
Marie Fehring
Marketing Director
608.410.4977
General Manager
Joe Duperre
General Manager
608.841.4000
Mixed Use Leasing
Alysia Comerford
Senior Director of Mixed Use Leasing
423.490.8680
Specialty Leasing Contact
Nate Fischer
Local Leasing & Advertising Manager
608.421.7211

property news

Test - West Towne 12-Aug-2025
All Property News

West Towne Mall

West Towne Mall is a premier, well merchandised regional shopping destination serving Madison, Wisconsin and the surrounding trade area. The center offers a compelling mix of leading national retailers, including Athleta, Dry Goods, Aur Society, The Cheesecake Factory, Pandora, Dick’s Sporting Goods, Total Wine & More, and Hobby Lobby, creating a diverse and highly productive retail environment. The property is anchored by Von Maur, an upscale department store and one of only two locations in the state of Wisconsin, reinforcing West Towne Mall’s position as a top tier retail destination. West Towne Mall is further differentiated by its strong lineup of experiential and entertainment uses, including Dave & Buster’s and Urban Air Adventure Park, which drive consistent traffic and broaden the center’s appeal to families, young professionals, and destination oriented shoppers. Complementing the enclosed mall are associated open air retail centers anchored by Nordstrom Rack and Barnes & Noble, and featuring popular specialty retailers such as ULTA and Gruno’s Diamonds, the region’s only authorized Rolex dealer.

112

Total Stores

7424723

ANNUAL VISITS (2025 EST.)

829719

Total Center Sq. Ft.

429263

Trade Area (2025 est.)

Trade Area Facts

  • West Towne Mall's primary trade area is affluent, boasting an average household income of $150,000.
  • Major employers include: • University of Wisconsin–Madison (10,000+) • Epic Systems (10,000+) • Exact Sciences (5,000+) • American Family Insurance, Sub Zero, and WPS Health Solutions (each 1,000–4,999+)
  • Exact Sciences and Navitus Health employ 1,500 and 1,000 people respectively, and are located less than a half mile from West Towne.
  • Epic Systems a healthcare software company (creators of MyChart) is less than 15 minutes from the center and employs over 10,000 associates.

West Towne Mall

Featured Stores

DICK’S Sporting Goods, JCPenney, The Cheesecake Factory, Von Maur

Demographics (2025)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
Estimate 149,383 279,880 429,263
2030 Projection 149,719 289,882 439,601
Daytime Population Estimate 193,945 368,197 562,142
Average HH Income $96,207 $124,473 $110,340
Median Age 30.2 41.0 35.6

* information for this property is subject to change without notice.
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